Everyone loves media. We watch it, we’re excited by it and in many ways changes our lives. Whether it’s a movie, documentary, or business product pitch—or simple fun self made clip, they can be highly engaging.

And just like every other creative project, video and media can be created from the most simple and plain iphone clip, through the most intense major motion picture on a Disney or Pixar level. The idea behind it, the equipment used, the talent , the team, the budget, and effort put in all affect the outcome.

For business videos, or anything meant to sell, promote, or inspire others—requires a certain process to ensure awesome results. Here are the best considerations to creating a great video:

1. Project planning. Start with an idea and write out the plan. Things like what it’s about, where it takes place, how its filmed and by whom. Budget, distribution, and just general overview of the project.

2. Creative planning. What it will look like, sound like, and how it will be experienced by the audience. Working with the right creative team will help bring it to visual life. Artistic direction like colors, sounds, fonts, scenes, photography, and videography are all critical.

3. Talent assemble. Having the right art directors, musicians, videographers, and other talents affect the outcome. Legitimate award-winning, highly-engaged media gets there for a reason.

4. Storyboards. Create a series of rough sketches or descriptions that walk through the project.

5. Equipment. It’s important to have the right filming equipment, lights, cameras, and sound, as well as computers, software, and other hardware to make it come to life.

6. Hard work. Expect to put some real effort in. Or put another way, the end product is the result of the level of effort and hard work put into the project.

Here are a few video and media examples

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