Colossus SSP Branding and Website Development—How fun leadership can help inspire fun and effective results

Colossus SSP Branding and Website Development—How fun leadership can help inspire fun and effective results

Designing the Colossus SSP website was fun, primarily because of the CEO (Lashawnda) and the rest of the team were just awesome— that helps ANY project become a privilege rather than any old task. We wanted to portray a specific look here.  A mysterious sort of “there’s something behind the curtain” feel, and using some slick bold colors, a fresh new brand logo gives this a rich, modern, sophisticated look that tells their story very simply.

Working with some of the best talents in PR(Laura Goldberg @https://www.lbgpr.com, and Susanna Hinds) made the project high caliber, high energy, and top-shelf professional. Masterful writing really helped make the site what it is.

The branding captured diversity, inclusion, and people collaborating. The color pallet, fonts, imagery, slide deck, collateral were all considered here.

Meet Colossus SSP

Colossus SSP is a custom supply side platform that delivers a diverse marketplace, enabling brands of all sizes to connect with multicultural and general market audiences at scale.

As a minority-owned SSP, we take pride in normalizing diversity in the field of programmatic advertising, expanding benefits to savvy buyers, partners and publishers.

CEO Lashawnda Goffin has a 15-year track record of delivering results in planning, buying, negotiating, sales and ad tech programmatic development. 

Working with a fun, inspiring, and creative team like Colossus, inspires fun and effective results!