Power of content

When you develop communication material with the sole purpose of engaging others—to entertain or educate, focus on “content.” The power of quality, brand, imagination and intention can all be applied to the type of content you create. And that content will be either powerful— or flat (boring). If you create for example interesting material that your viewers will love—engage in, take interest in, engage in… that will have a huge positive impact. It will have a different outcome than if you have something boring, long, non-exciting… So content is CRITICAL. But good, solid, engaging, interesting, and awesome content. If you are writing a book, creating a white paper, infographic, website, or product… leverage the power of your imagination and consider who’s going to see this and what they will react to. Entertain or educate them in an engaging way and you then have powerful content! Is your content “powerful?