Power of brand

A brand is a very precise description of a person, object, item, business, or thing. It encompasses every aspect of that thing. It’s a feeling, an emotion, an experience and a story. Flavor, color, smell, shape, font, texture… everything about it. And it’s perfectly consistent. Think of a flower. That is a brand of its own creation. Everything about it. Think of a personality like Donald Trump. He is a brand of his own creation. Think of a brand like Nike that can turn a $2 piece of cloth into a $40 t-shirt. Everything around us is branded… it has a story behind it. And that story you create—whether of your self, and what you choose to believe and portray to the world, or of your idea— your product, service, business, etc… will also have a story (brand) behind it. That brand is power— and will resonate with a certain group of people, so it’s important to consider that group of people you are creating the brand for because that is what you will attract… it will all merge together to become a collective brand experience. Can you clearly describe your personal or professional brand in one sentence?